Local SEO for plumbers is essential, as plumbers typically only service a small area. When people in your area need a plumber, they're going to look for one close to them, and you want to be at the top of the list. Ranking high in local search results can mean the difference between getting new customers and going out of business.
By following a few simple strategies with the help of an SEO company based in Austin, you can increase your visibility and ranking in local search results and get more potential customers.
What is Local SEO for plumbers?
Local SEO for plumbers is optimizing a website to rank higher in local search results. This includes optimizing the website's architecture and content to rank for keywords that people might use to search for plumbers. Local SEO for plumbers also includes using the correct title tags and meta descriptions for your website.
How to optimize a plumbing company website for local SEO?
In order to optimize a plumbing company website for local SEO, you need to do the following:
- Request for your Google My Business listing and verify it.
- Optimize your website for local keywords.
- Add your website to local business directories.
- Create localized content for your website.
- Optimize your title tags and meta descriptions.
1. Request for your Google My Business listing and verify it
The first thing you need to do is claim your Google My Business listing and verify it. Google manages a business listings directory called "Google My Business." Your plumber's website can be listed on Google My Business so that customers can find your business when they look for it on Google. To get started with claiming your Google My Business listing, go to google.com/business and enter your business name and address.
If your firm is already listed on Google My Business, you can claim it by following these instructions. Once you have claimed your GMB, you need to verify it. This is a process where Google sends a postcard with a PIN to the physical address you listed for your business. Once you receive the postcard, you need to type in the PIN it contains.
2. Optimize your website for local keywords
Optimizing your website for local keywords is important because Google likes to show searchers the results they're looking for when they search on Google. So, for example, if someone in Austin does a Google search for "plumber," Google wants to show them the best local plumbers in Austin, not just the best plumbers in the world.
To optimize your website for local keywords, you need to do two things:
1. Research local keywords.
2. Optimize your website for those keywords.
1. Research local keywords:
To find these keywords, you can use Google AdWords Keyword Planner. The Google AdWords Keyword Planner is a tool that allows you to find keywords related to your business.
The Google AdWords Keyword Planner will then show you the keyword ideas that are most relevant to your location and business.
For example, if you live in New York City, the tool might show you keywords like "NYC plumber," "local NY plumbers," or "24 hour NYC plumbers."
2. Optimize your website for those keywords
Once you have found the keywords that people are most likely to use when searching for a plumber in your area, you need to optimize your website for them.
To do this, you need to include those keywords in the following places:
1. Section Headings
2. Title Tags
3. Meta Descriptions
4. Content on the Website in General
You can use the keywords you found above in all of these places. Using those keywords will help Google understand what your website is about, and it will help your website rank higher in the search results for those keywords.
3. Add your website to local business directories
Further, you can upgrade your website's local SEO service and add it to the most popular business directories.
To get started, see our guide on claiming and verifying your business listing. We also have guides for Yelp, YP (formerly the Yellow Pages), Merchant Circle, WhitePages Pro, Bing Places for Business, and Google My Business.
4. Create localized content for your website
Another way to improve your website's local SEO is to create localized content. This means creating content that is specific to your area.
For instance, if you are a plumber in San Francisco, you could write blog posts about the best plumbers in San Francisco or new plumbing technologies used in the Bay Area.
5. Optimize your title tags and meta descriptions
Your site's title tag and meta description are also important for local SEO. The title tag is the text in the blue bar at the top of your web browser. It's important because it tells you the website's name and what it is about.
A meta description is a tool that shows up below your title tag on the search results page. Google uses this text to describe your website in its search results, so you want to ensure it gets across the most important information about your business.
To optimize your title tag and meta description, SEO agencies in Austin have experts that make sure they are specific to your area.
For example, if you are a plumber in San Francisco, your title tag and meta description should say something like "San Francisco Plumbers – We're the best plumbers in San Francisco."
Conclusion
Remember that optimizing your website for local SEO isn't just about getting your site ranked higher in Google. It also involves adding your site to local business directories, creating localized content, and optimizing your title tags and meta descriptions.
It doesn't matter what type of business you have locally; if you don't know how to optimize your website for local search, you're going to miss out on many potential customers. So take help from an Austin-based SEO company as they have expertise strategies to work for your business.
